Our Motivations

Better homes, better lives

Scientists predict up to 30% of species face extinction by 2050 due to climate change.

There are numerous reasons why individuals might be inspired to make their homes more sustainable. Firstly, environmental awareness has drastically increased, with many recognizing their personal responsibility in mitigating climate change. This understanding often comes with a desire to reduce one’s carbon footprint, reduce waste, and promote biodiversity.

Secondly, the economic incentives are significant. Energy-efficient homes often lead to lower utility bills, and many governments provide financial incentives for sustainable home modifications.

Thirdly, there’s the prospect of improved health and wellbeing. Utilizing natural materials, promoting indoor air quality, and fostering a connection with nature within one’s home can enhance physical and mental health.

Lastly, individuals often want to set an example for others, particularly for younger generations, emphasizing the importance of sustainable living. By taking action, they inspire their children, neighbors, and broader community to do the same, spreading the sustainability movement.

Living sustainably can therefore provide both tangible and intangible benefits – financial, environmental, and health-related – making it an increasingly attractive choice for homeowners.

Key Concepts:

1Mitigating Climate Change

The most important driver for people to make their homes more sustainable is to combat climate change. As the consequences of global warming become more palpable – through extreme weather events, rising sea levels, and heatwaves – individuals increasingly understand that they can contribute to the solution. Simple actions, like using energy-efficient appliances and reducing waste, can significantly lower their carbon footprints. Arguably, the most urgent call to action is the escalating threat of climate change. The residential sector accounts for nearly 20% of global energy-related greenhouse gas emissions. By making their homes more sustainable – using renewable energy, reducing waste, and increasing efficiency – individuals can significantly lower their carbon footprints and contribute to global efforts to reduce greenhouse gas emissions.

2Energy Efficiency and Cost Savings

Sustainability is not just good for the planet; it’s also good for the wallet. Energy-efficient homes tend to have lower utility bills due to reduced electricity, heating, and cooling costs. While there may be an initial investment for improvements like insulation or installing solar panels, the long-term savings often outweigh these costs, making it a financially savvy choice. Adopting energy-efficient practices can result in substantial savings. For instance, an Energy Star-rated appliance uses up to 50% less energy than its standard counterpart. The initial investment required for making homes more energy efficient, like installing LED lighting or insulating homes, can be offset by the considerable long-term savings on utility bills.

3Water Conservation

Freshwater scarcity is a growing concern worldwide. By incorporating rainwater harvesting, gray water systems, and water-efficient fixtures, households can dramatically reduce their water consumption. This not only saves money but also contributes to a crucial global need. Given that the average household can waste up to 180 gallons per week through leaks alone, efficient water use is both an environmental and economic imperative. Implementing sustainable practices, such as rainwater harvesting, installing water-efficient fixtures, and maintaining plumbing systems, households can significantly reduce their water usage and contribute to alleviating global water scarcity.

4Health and Wellbeing

A sustainable home is often a healthier home. Traditional building materials can contain harmful substances. Opting for green, non-toxic materials reduces exposure to these hazards. Moreover, efficient ventilation systems and the use of plants can improve air quality, reducing risks of respiratory conditions and allergies. Sustainable homes often use non-toxic materials, reducing the risk of health issues linked to volatile organic compounds (VOCs) often found in traditional building materials. Moreover, a NASA study showed that indoor plants can remove up to 87% of air toxins in 24 hours, promoting healthier indoor air and reducing the risk of respiratory conditions and allergies.

5Self-Sufficiency

The drive towards self-reliance is another strong motivator. Solar panels and wind turbines enable homes to generate their own electricity. Similarly, growing one’s own food in a garden or even indoors can be deeply satisfying and reduce dependence on the often environmentally harmful commercial agriculture industry. The prospect of producing one’s own resources, from power to food, can be both empowering and economically beneficial. Households with solar panels, for example, can generate surplus energy that can be fed back into the grid for a credit, while home gardens can yield organic, pesticide-free produce that reduces reliance on commercial agriculture.

6Technological Advancements

The advent of affordable and efficient green technology, such as LED lighting, solar panels, and smart home systems, makes it increasingly feasible to upgrade to a sustainable home. Innovations in the tech sector have led to energy-efficient devices that do not compromise on performance, making the transition to green living easier than ever before. Today’s eco-friendly technologies not only reduce environmental impact but also offer superior performance. For instance, LED bulbs consume 90% less power than incandescent bulbs and can last up to 25 times longer. These advancements make transitioning to a sustainable lifestyle more attractive and attainable.

7Resale Value

A green home can increase in property value. As more homebuyers prioritize energy efficiency and sustainability, homes with these features tend to sell at higher prices. This consideration can inspire homeowners to make their properties more sustainable. A 2019 study revealed that homes with solar panels sold for 4.1% more on average than comparable homes without solar. As energy efficiency and sustainability become key selling points, homeowners can expect their green investments to yield financial returns when it’s time to sell.

8Regulations and Incentives

Government regulations and incentives play a significant role in promoting sustainable homes. Energy efficiency standards are being increasingly incorporated into building codes. Simultaneously, incentives like tax breaks and grants for green renovations encourage homeowners to upgrade their homes. Governments around the world are implementing stringent energy codes and offering incentives for homeowners to upgrade their properties. In the US, federal tax credits can offset up to 30% of the cost of installing solar energy systems, making sustainable upgrades more affordable.

9Setting an Example

For some, the desire to inspire others is a significant motivator. By creating a sustainable home, individuals can set a precedent within their communities, inspiring others to follow suit. This multiplier effect can have a profound impact on broader sustainability efforts. Taking the lead in creating a sustainable home can have ripple effects throughout a community. A fascinating study found that installing solar panels often spreads through neighborhoods via a ‘contagion’ effect, demonstrating the potential of individual actions to inspire broader change.

10Legacy for Future Generations

Many people are driven by the desire to leave a livable planet for future generations. By making their homes more sustainable, they are contributing to this legacy, ensuring that their children and grandchildren inherit a healthier, more sustainable world. The decisions we make today shape the world our children and grandchildren will inherit. By adopting sustainable practices at home, we not only safeguard the environment but also teach younger generations the importance of sustainability. A survey by IKEA found that children in households that actively recycle are more likely to adopt green behaviors in adulthood, showing how small, everyday actions can influence future generations.